X continues to throttle links to competitors
The platform formerly known as Twitter still takes a surprisingly long time to load a few bytes of data — at least, if that data leads to a platform that Elon Musk might consider a competitor. An analysis by The Markup has found that X makes users wait about two and a half seconds to access links to Facebook, Instagram, Threads, Bluesky, and Substack.
If you click a link on X, you get redirected via X’s link shortener, t.co. Most sites load within 30 to 40 milliseconds. Meta’s platforms, Bluesky, and Substack take more than 60 times longer. The Markup has built a tool that lets you check the load times to any domain yourself.